Even if you're almost confident you've found a concept you like, jot down some alternatives. Draw a variety of logo concepts to observe how they appear outside of your head. Sketching is inexpensive, simple, and quick, but most importantly, it is a powerful brainstorming tool. The purpose of sketching is to establish a link between an idea and the creation of a form. By focusing on the above things we can make a decision on which direction to proceed with. Try understanding what kind of typography, colors, illustrations could be used by the brand according to its personality. It generally where you should try understanding what kind of persona or style would suit the brand. It refers to thinking about all the different possibilities that would lead to a creative logo. Brainstorming Session - Develop Ideas and Decide on Art Direction This step would not only help in analyzing the industry but would also give an idea of what mistakes to avoid.ģ. After this, you should see how they can differentiate themselves from their competitors. These insights would help during the ideation phase. The next step in the logo design process is the research phase wherein one would check what kind of logos are trending in the industry and what kind of logos are used by competitors. Research about the Industry and its Competitors
One should get a well-informed opinion on the brand at the end of this phase.Ģ. Every bit of information you can get about the brand and the individuals who work there will help your design succeed in the long term. These questions would help in creating a foundation for your creative exploration.
Discover, Understand, and Evaluate the Brand Here is our way of the logo design process :ġ.
Logo process layout how to#
We agree with what Alina Wheeler claims, our logo designing strategy also revolves around a lot of brainstorming, research, understanding of the target audience, and of course creativity.Īre you wondering how to go about it? We’re not going to keep it a secret any longer. Logo design process demands a combination of investigation, strategic thinking, and design excellence - Alina Wheeler.
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